Recent studies show that over a billion people are active on social media. This is a staggering number when you really think about it. Your social media marketing must have basics strategy creates a huge opportunity for businesses who are looking to attract new customers.
When it comes to social media marketing, it is always best to be consistent, think ahead, know your call-to-action, as well as think like your consumer – often stated as “think outside the box.” Look for new ways to intrigue the target market that you already have in place. Use a new line of thought or a new product design to peak their interest.
Top 3 Social Media Marketing Must Have Basics
- BRAND: Start by completely customizing everything you can about your social media page. Never choose to use a default setting. Instead, customize your selections to better match your company and your goals. This includes profile picture, cover pictures, as well as timeline post images – tag everything you can (that belongs to you).
- VIDEO: Standing out in the crowd is one of the best ways for you to draw in more customers. Another way to accomplish this is by attaching custom videos or a YouTube tab to your social media pages. With these videos, you can quickly capture your customers’ attention and offer them something that you can’t simply talk about with words alone. Facebook, Instagram, SnapChat and other social media platforms allow you to stream live video. Know your audience and share a live video that’s consistent with your brand strategy. If it’s in your plan, stream it!
- POSTS: Thinking outside the box when it comes to social media marketing is one of the best ways you can build a following on social media. But what does that mean? It means it’s not all about “you and your business” – but how you and your business can relate to your consumer… your audience.
Creating posts that are intriguing, interesting, and attention grabbing will help you and your business spread your reach and build your brand like nothing else. Sometimes the BASICS are outside of the box enough for an audience who’s not as familiar with your content as you are!
Be the expert in your field. If you have an home improvement company, focus on a variety of topics related to home improvement. You can carefully spread out from the main focus; but it would be confusing and foolish to discuss healthcare on your timeline when it has nothing to do with your offerings.
Naturally, there are dozens of other things you can do to improve your social media marketing campaigns; but these three are a great start.