People who love social media really love social media. And you may really like social media too, which is great. Social media is a great way to communicate and discuss topics with a wide variety of people. It is also a great way to waste time and look at funny photoshopped pictures. But enthusiasm and funny cat videos don’t explain how social media marketing will help you reach your sales goals. So we will!
Fun Media Has a Serious Purpose
Social media marketing, like anything having to do with social media, is fun – we will admit it – and it is also steeped in opportunities to share information. See where we’re going with this?
Social media – while fun – is a serious part of a digital marketing strategy. With well over half of the US adult population logging on to social media daily, social media channels are the TV stations of the 1970s and 80s. It’s where we get out news, what’s trending, political updates, movie reviews, how our favorite sports teams are doing, and much, much more. But there is a key difference between social media and TV stations: advertising spots are cheap. Free, almost.
But advertising on social media isn’t the best use of your marketing budget. Marketing – developing relationships, generating leads and nurturing them – is, if not the “best” use of your marketing dollars, certainly is a smart move.
Tell Me About My Sales Numbers
Social media marketing is a critical component in your company’s mix of digital initiatives. Once you’ve identified your sales goals, we can help you map your way to reach them.
The mix will include brand strategy (research, positioning, surveying and focusing to identify and reach the best prospects) content development (that’s the education, or information-sharing piece), advertising and lead generation (now we’re getting closer to those sales goals) and finally, tracking the whole process to find out how we can improve the whole buying process, shorten the cycle and improve your ROI.
And – correct us if we’re wrong, but (we’re not) – shortening the sales cycle and improving your return on marketing investment…that’s a lot of fun, isn’t it?