Why does my Digital Marketing need to be Updated?
So you may be asking yourself, Why does my digital marketing need to be updated? Keep in mind that these updates don’t have to be elaborate. All you need to worry about are the following:
- Following the best and newest SEO practices.
- Updating content as information changes.
- Adding regular content to keep people coming back.
- Using innovative digital media to your advantage.
While this may sound like a lot of effort, updating your digital materials is well worth it. Use this quick guide to learn more about why frequent updates are important and how they can help your business grow.
How Digital Marketing Influences SEO
When people ask, why does my digital marketing need to be updated? the first thing industry professionals say is SEO. One of the biggest factors in your digital marketing campaign is SEO, or search engine optimization. Google and other search engines use algorithms to rank and categorize websites, and these algorithms are always evolving. Digital marketing materials like websites need to be updated so they conform to these new standards. If they don’t, the website will get a lower ranking and get less traffic.
Even if your website is heavily reliant on social media for traffic, you should still follow good SEO practices. These not only allow you to get more traffic over time, they help you get more visibility as a brand.
Some current updates include:
- Less of an emphasis on keywords, more on actual content.
- Freshness of content now impacts ranking.
- Social media shares and mentions.
- How unique and valuable the content is overall.
Mobile Responsive Websites Better Show Your Content
Responsive websites are a hot topic when it comes to design. Not only have search engines like Google placed an emphasis on mobile responsiveness, it is also better for the user. Think of how many devices potential visitors will be using to access your website. There’s computers, tablets, smartphones, and smartwatches just to name a few. Each one of these devices will show your website in a different way because of screen size. A responsive web design automatically adjusts your website so that it can be displayed on any device. Visitors will be able to clearly see images, videos, text and other digital content with ease.
Some digital marketers even use custom templates to better adjust their content for mobile users. This is because mobile users behave differently than people casually browsing on their home computer. For example, mobile users tend to scroll less. Smaller webpages with low loading times tend to do much better than larger pages, even if the larger page has more value to the user.
Having an old website actually does your brand a huge disservice. Modern search engine optimization rules aren’t just created because they help you rank higher, these formatting rules make your website more appealing to visitors. Update your website regularly to ensure that your readers are not only getting relevant content, but they are getting it in a way that is easy to see.
Regular Updates Please both Viewers and Search Engines
Your online image is one of the most important assets your business has. Maintaining and updating your digital content helps improve your visibility and effectiveness. If you aren’t sure where to start with your digital marketing update, please contact us right away.
We will be happy to help.